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Corporate Innovation, Marketing and Strategy
0 references·16 citing·56 second hopsampled
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  • 1992Motives for retailer internationalization: Their impact, structure and implications115 cited
  • 2007The role of human capital philosophy in promoting firm innovativeness and performance: test of a causal model114 cited
  • 1993Identifying Innovators in Consumer Service Markets102 cited
  • 2012Organizational learning measurement and the effect on firm innovation98 cited
  • 2020Strategic orientations, marketing proactivity and firm market performance95 cited
  • 1986Cognitive Style and Consumer Innovativeness: An Empirical Test of Kirton's Adaption‐Innovation Theory in the Context of Food Purchasing82 cited
  • 2018The interplay and growth implications of dynamic capabilities and market orientation74 cited
  • 1989Defining Roles for Logistics During Routine and Radical Technological Innovation63 cited
  • 2005Dynamics of price sensitivity among mobile service customers60 cited
  • 2012Examining the Product Quality Attributes That Influences Customer Satisfaction Most When the Price Was Discounted: A Case Study in Kuching Sarawak57 cited
  • 2012Greening of industries for sustainable growth56 cited
  • 1995The influence of business strategies on technological network activities51 cited
  • 1989User initiated product innovations48 cited

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1995
Developing new products for the consumer
43 cited
  • 2001Firm strategy, innovation and consumer demand: a market process approach42 cited
  • 2010Sustainable Development through Green Marketing: The Industry Perspective40 cited