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ArticleStrategic orientations, marketing proactivity and firm market performance

David Gotteland2020

Article2020

Strategic orientations, marketing proactivity and firm market performance

David Gotteland · James R. Shock · Shikhar Sarin

95 citations·0/0 files stored·Industrial Marketing Management

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Innovation and Knowledge Management Marketing and Advertising Strategies Business Strategies and Innovation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1979A Paradigm for Developing Better Measures of Marketing Constructs 1977Estimating Nonresponse Bias in Mail Surveys 1977Estimating Nonresponse Bias in Mail Surveys 1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications

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Year2020

Typearticle

Published2020-03-28

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations95

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/j.indmarman.2020.03.012

openalex_workW3013055481

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