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Cited by

• 2014The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective71 cited
• 2016The Role of Internal Branding in the Delivery of Employee Brand Promise68 cited
• 2004A taste of trade justice: marketing global social responsibility via Fair Trade coffee67 cited
• 2011Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand66 cited
• 2004Internal brand building in multicultural organisations: a roadmap towards action research46 cited
• 2005Mitarbeiter zu Markenbotschaftern machen: Die Rolle der Führungskräfte42 cited
• 2016How to Measure Alignment in Perceptions of Brand Personality within Online Communities: Interdisciplinary Insights41 cited
• 2015Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership39 cited
• 2008Corporate re‐branding: is cultural alignment the weakest link?38 cited
• 2009How do not‐for‐profit SMEs attempt to develop a strong brand in an increasingly saturated market?35 cited
• 2011My identity is my membership: A longitudinal explanation of online brand community members’ behavioral characteristics33 cited
• 2007Behavioral Branding26 cited
• 2009Der Einsatz von Instrumenten zur Förderung von Brand Behavior