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El objeto de estudio de la disciplina de marketing
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El objeto de estudio de la disciplina de marketing (2003)El objeto de estudio de la disciplina de …A General Theory of Network Governance: Exchange Conditions and Social Mechanisms (1997)A General Theory of Network G…The Structure of Commitment in Exchange (1995)The Structure of Commitment i…Developing relationships in business networks (1995)Developing relationships in b…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Interorganizational Governance in Marketing Channels (1994)Interorganizational Governanc…Dyadic Business Relationships within a Business Network Context (1994)Dyadic Business Relationships…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Price, Authority, and Trust: From Ideal Types to Plural Forms (1989)Price, Authority, and Trust: …Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Markets and Hierarchies: Analysis and Antitrust Implications. (1977)Markets and Hierarchies: Anal…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Markets and Hierarchies: Anal…Marketing as Exchange (1975)Marketing as ExchangeMarketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…The Nature of the Firm (1937)Economic Action and Social Structure: The Problem of Embeddedness (1985)”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously (2000)The strategic impact of external networks: subsidiary performance and competence development in the multinational corporation (2002)Firm resources and sustained competitive advantage (2004)Sustainable supply chain management and inter‐organizational resources: a literature review (2009)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)The Strength of Weak Ties (1973)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Value creation in E‐business (2001)Do formal contracts and relational governance function as substitutes or complements? (2002)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Economic Institutions of Capitalism (1987)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Consistent Partial Least Squares Path Modeling1 (2015)The Presentation of Self in Everyday Life. (1956)The Evolution of Cooperation (1981)An Integrated Model of Buyer-Seller Relationships (1995)Customer satisfaction with services: putting perceived value into the equation (2000)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Separation of Ownership and Control (1983)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Capture and Ideology in the Economic Theory of Politics (1984)Entry, Exit, Growth, and Innovation over the Product Life Cycle (1996)Beyond Markets and States: Polycentric Governance of Complex Economic Systems (2010)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1976Markets and Hierarchies: Analysis and Antitrust Implications.13,381 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1995Developing relationships in business networks3,265 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1977Markets and Hierarchies: Analysis and Antitrust Implications.2,730 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1994Dyadic Business Relationships within a Business Network Context2,371 cited
  • 1995The Structure of Commitment in Exchange2,238 cited
  • 1997A General Theory of Network Governance: Exchange Conditions and Social Mechanisms2,222 cited
  • 1994Interorganizational Governance in Marketing Channels2,210 cited
  • 1989Price, Authority, and Trust: From Ideal Types to Plural Forms1,988 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1975Marketing as Exchange

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