Citation map · Study

SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows

16 references·11 citing·44 second hop

FromToDepth

this work references cited by second hop

References

1961The Economics of Information5,253 cited
1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
1988First-mover advantages3,656 cited
1974Advertising as Information3,430 cited
1989Efficient Capital Markets, Inefficient Firms: A Model of Myopic Corporate Behavior2,585 cited
1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,306 cited
1995Return on Quality (ROQ): Making Service Quality Financially Accountable1,638 cited
1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
2001The Loyalty Effect1,406 cited
1989MANAGING BRAND EQUITY1,150 cited
1995The Concept of Monopoly and the Measurement of Monopoly Power985 cited
1994The Financial Information Content of Perceived Quality789 cited
1995The Discipline of Market Leaders740 cited
1995Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity516 cited
1991

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Brand Equity: A Perspective on its Meaning and Measurement

398 cited

Cited by

2020Business-to-business marketing responses to COVID-19 crisis: a business process perspective158 cited
2016Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data117 cited
2013Linking corporate reputation and shareholder value using the publication of reputation rankings105 cited
2006Norm‐based relational behaviours: is there an underlying dimensional structure?54 cited
2008Znaczenie relacji z klientami w procesie kształtowania wartości przedsiębiorstwa38 cited
2008Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and its Application in the Financial Services Industry33 cited
2008Marketing Metrics Use in a Transition Economy: The Case of Vietnam20 cited
2008Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing ,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Buyers and Sellers18 cited
2010Marketing's Responsibility for the Value of the Enterprise16 cited
2006Kundenbewertung und Shareholder Value – Versuch einer Synthese14 cited
2010Customer portfolio management in e‐commerce: an analytical model for optimization13 cited