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Use of Public Relations and Publicity (PRP) by the public libraries in Lahore, Pakistan
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Use of Public Relations and Publicity (PRP) by the public libraries in Lahore, Pakistan (2015)Use of Public Relations and Publicity (PR…Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System (2014)Systematic Marketing Facilita…The Future of Quiescent Public Library System: A Developing Country Prospective (2013)The Future of Quiescent Publi…Marketing academic library resources and information services to international students from Asia (2007)Marketing academic library re…User perceptions of the “reliability” of library services at Texas A&M University: A focus group study (2003)User perceptions of the “reli…Employees, customers and internal marketing strategies in LIS (2002)Employees, customers and inte…Public relations in academic libraries (2001)Public relations in academic …The Need for Public Relations in Nigerian Libraries (1996)The Need for Public Relations…Marketing development in the public library sector: an empirical analysis (1995)Marketing development in the …Unesco Public Library Manifesto (1994)Unesco Public Library Manifes…An investigation of the relationship between public relations activities and budget allocation in public libraries (1979)An investigation of the relat…Communicating with and empowering international students with a library skills set (2001)Connecting the dots: Limited English proficiency, second language learning theories, and information literacy instruction (2002)Incoming international students and the library: a survey (2005)Deconstructing Plagiarism: International Students and Textual Borrowing Practices (2009)The Internationalization of the Academic Library: A Systematic Review of 25 Years of Literature on International Students (2017)Academic resilience among international students: lived experiences of postgraduate international students in Malaysia (2020)Effective Public Relations (1953)Effective Public Relations (1967)User satisfaction (1980)From paradigm to practice: the logic of promotion (1981)Delivering Quality Service (1990)Delivering quality service: balancing customer perceptions and expectations (1990)The Focus Group Guidebook (1998)An epistemological critique of gap theory based library assessment: the case of SERVQUAL (2008)Users' trust in information resources in the Web environment: a status report (2010)Market Orientation and Service Performance in Libraries: An Unexplored Relationship (2013)Relationship marketing: bringing quality, customer service and marketing together (1992)Relationship marketing: Bringing quality, customer service and marketing together (1995)Developing 'appropriate' marketing within the public leisure and library sectors: a comparative study (1998)Segmentation of Hedonic Consumption: An Application of Latent Class Analysis to Consumer Transaction Databases (1999)Marketing management: analysis. planning. implementation and control (2000)Complaining behavior of public library users in South Korea (2003)A Service Quality Model and its Marketing Implications (1984)Service Management and Marketing: A Customer Relationship Management Approach (2000)Intra‐organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library (2004)Applying Delphi method for strategic design of social entrepreneurship (2016)Staff retention: a factor of sustainable competitive advantage in the higher education sector of Pakistan (2020)MARKETING AUDIT COMES OF AGE. (1977)Creating customer value in the not-for-profit sector: a case study of the British Library (2005)Constant change and the strategic role of communication (2006)Fearing the librar y dragon: Wh y librarians should appr oac h users instead of waiting for them Angst vor dem Bibliotheksdrachen: Wieso BibliothekarInnen auf BenutzerInnen zugehen sollten statt auf sie zu warten (2007)Public Libraries and the Millennium Development Goals (2005)Cohesion, sharing and integration? Migrant languages and cultural spaces in Northern Ireland's urban environment (2012)The image of an institution: Politicians and the urban library project (2015)
this work references cited by second hop

References

  • 2007Marketing academic library resources and information services to international students from Asia66 cited
  • 1994Unesco Public Library Manifesto42 cited
  • 2001Public relations in academic libraries42 cited
  • 2002Employees, customers and internal marketing strategies in LIS36 cited
  • 2003User perceptions of the “reliability” of library services at Texas A&M University: A focus group study24 cited
  • 1979An investigation of the relationship between public relations activities and budget allocation in public libraries15 cited
  • 1995Marketing development in the public library sector: an empirical analysis15 cited
  • 2014Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System4 cited
  • 2013The Future of Quiescent Public Library System: A Developing Country Prospective2 cited
  • 1996The Need for Public Relations in Nigerian Libraries1 cited

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