Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Role of Integrated Marketing Communications in Enhancement of SMEs Growth in South Africa

11 references·2 citing·49 second hop

FromToDepth

this work references cited by second hop

References

1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
2009Building strong brands in a modern marketing communications environment1,143 cited
1991Small Business Management: An Entrepreneurial Emphasis423 cited
2004The Emergence Of IMC: A Theoretical Perspective304 cited
2001Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs294 cited
2011Marketing Communications: Integrating Offline and Online with Social Media169 cited
2010SME practice towards integrated marketing communications89 cited
2006A Small Services Firm Marketing Communications Model for SME‐Dominated Environments48 cited
2014Selected Key External Factors Influencing the Success of Rural Small and Medium Enterprises in South Africa39 cited
2019INTEGRATED MARKETING COMMUNICATION – A REVIEW PAPER38 cited
1999What can advertising really do for brands?22 cited

Cited by

2018MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI10 cited
2019The influence of selected demographic factors on the choice of marketing communication tools: Comparison of foreign and local spaza shop owners in South Africa9 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work