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Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication
15 references·15 citing·30 second hop
Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication (2013)Dimensions of Brand Image: A Conceptual R…The theoretical separation of brand equity and brand value: Managerial implications for strategic planning (2007)The theoretical separation of…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Consumer Behavior: A Framework (2000)Consumer Behavior: A FrameworkConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal (1991)Value-Expressive versus Utili…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Consumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…Informational and Transformational Advertising: the Differential Effects of Time (1984)Informational and Transformat…Influence of Beer Brand Identification on Taste Perception (1964)Influence of Beer Brand Ident…Familiar Yet New: How Design-Driven Innovation and Brand Image Affect Green Agricultural Product Purchase Intentions in the Live Streaming Environment (2025)Familiar Yet New: How Design-…Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern (2024)Green Consumer Behavior of Sp…What factors determine brand communication? A hybrid brand communication model from utilitarian and hedonic perspectives (2023)What factors determine brand …Customer agility, market orientation, and brand image in the context of Chinese market (2022)Customer agility, market orie…Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia (2022)Brand attributes, corporate b…Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China (2021)Understanding rural Chinese c…Oxytocin increases perceived competence and social-emotional engagement with brands (2021)Oxytocin increases perceived …In Pursuit of Happiness: Disentangling Sustainable Consumption, Consumer Alienation, and Social Desirability (2021)In Pursuit of Happiness: Dise…Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands (2021)Authenticity as an antecedent…When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment (2020)When does customer CSR percep…Experiential marketing, brand image and brand loyalty: a case study of Starbucks (2020)Experiential marketing, brand…BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR (2018)BRAND IMAGE MEMEDIASI KUALITA…Assessing the effects of inadequate human capital affecting brand image of the hospitality and tourism industry (2018)Assessing the effects of inad…Using Factor Analysis Tool to Analyze the Important Packaging Elements that Impact Consumer Buying Behavior (2015)Using Factor Analysis Tool to…THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR (2015)THE ROLE AND IMPACT OF THE PA…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Brands and Branding: Research Findings and Future Priorities (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)The Reputational Landscape (1997)The measurement and dimensionality of brand associations (2000)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Advances in Consumer Research (2025)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The value concept and relationship marketing (1996)Electronic word-of-mouth in hospitality and tourism management (2007)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
  • 1964Influence of Beer Brand Identification on Taste Perception497 cited
  • 1984Informational and Transformational Advertising: the Differential Effects of Time371 cited
  • 2007The theoretical separation of brand equity and brand value: Managerial implications for strategic planning220 cited
  • 2000Consumer Behavior: A Framework

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215 cited

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  • 2020Experiential marketing, brand image and brand loyalty: a case study of Starbucks117 cited
  • 2020When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment106 cited
  • 2021Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China54 cited
  • 2015THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR47 cited
  • 2022Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia41 cited
  • 2021In Pursuit of Happiness: Disentangling Sustainable Consumption, Consumer Alienation, and Social Desirability39 cited
  • 2021Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands34 cited
  • 2024Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern12 cited
  • 2021Oxytocin increases perceived competence and social-emotional engagement with brands11 cited
  • 2015Using Factor Analysis Tool to Analyze the Important Packaging Elements that Impact Consumer Buying Behavior10 cited
  • 2025Familiar Yet New: How Design-Driven Innovation and Brand Image Affect Green Agricultural Product Purchase Intentions in the Live Streaming Environment9 cited
  • 2018BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR9 cited
  • 2023What factors determine brand communication? A hybrid brand communication model from utilitarian and hedonic perspectives8 cited
  • 2022Customer agility, market orientation, and brand image in the context of Chinese market8 cited
  • 2018Assessing the effects of inadequate human capital affecting brand image of the hospitality and tourism industry2 cited