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Unconventional marketing: From guerrilla to consumer made
16 references·0 citing·53 second hop
Unconventional marketing: From guerrilla to consumer made (2014)Unconventional marketing: From guerrilla …The Coming of Age of the Prosumer (2012)The Coming of Age of the Pros…Two hearts in three-quarter time: How to waltz the social media/viral marketing dance (2011)Two hearts in three-quarter t…Frontiers of the marketing paradigm in the third millennium (2011)Frontiers of the marketing pa…Toward a theory of brand co-creation with implications for brand governance (2010)Toward a theory of brand co-c…Street Art, Sweet Art? Reclaiming the “Public” in Public Place (2010)Street Art, Sweet Art? Reclai…Production, Consumption, Prosumption (2010)Production, Consumption, Pros…Brand society: how brands transform management and lifestyle (2010)Brand society: how brands tra…The Wisdom of Consumer Crowds (2008)The Wisdom of Consumer CrowdsCreativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media (2008)Creativity and Memory Effects…Ad Lib : When Customers Create the Ad (2008)Ad Lib : When Customers Creat…Brands: Meaning and Value in Media Culture (2006)Brands: Meaning and Value in …Collaborating to create: The Internet as a platform for customer engagement in product innovation (2005)Collaborating to create: The …Stealth Marketing: How to Reach Consumers Surreptitiously (2004)Stealth Marketing: How to Rea…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Community and consumption (1997)Community and consumptionFrom Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Consumer Behavior: Buying, Having and Being (1993)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Brand Community (2001)Co-creation experiences: The next practice in value creation (2004)Prosumption: Evolution, revolution, or eternal return of the same? 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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2010Production, Consumption, Prosumption2,074 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 2005Collaborating to create: The Internet as a platform for customer engagement in product innovation1,406 cited
  • 1997Community and consumption862 cited
  • 2010Toward a theory of brand co-creation with implications for brand governance584 cited
  • 2008The Wisdom of Consumer Crowds544 cited
  • 2012The Coming of Age of the Prosumer504 cited
  • 2011Two hearts in three-quarter time: How to waltz the social media/viral marketing dance485 cited
  • 2006Brands: Meaning and Value in Media Culture474 cited
  • 2011Frontiers of the marketing paradigm in the third millennium431 cited
  • 2004Stealth Marketing: How to Reach Consumers Surreptitiously304 cited
  • 2008Ad Lib : When Customers Create the Ad303 cited
  • 2010Street Art, Sweet Art? Reclaiming the “Public” in Public Place240 cited
  • 2010Brand society: how brands transform management and lifestyle189 cited
  • 2008Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media

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