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I'm buying, Jack! Fooling around an ambiguous brand
16 references·0 citing·39 second hop
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1978Marxism and Literature4,734 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 1984Literary Theory: An Introduction2,078 cited
  • 2010Netnography: Doing Ethnographic Research Online1,983 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 2005Religiosity in the Abandoned Apple Newton Brand Community1,027 cited
  • 1997Community and consumption862 cited
  • 2000Dark tourism: the attraction of death and disaster.850 cited
  • 2011The uninvited brand717 cited
  • 1996Figures of Rhetoric in Advertising Language689 cited
  • 2011Retromania: Pop Culture's Addiction to Its Own Past662 cited
  • 2003How customers think: essential insights into the mind of the market

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