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Marketing Communications: Interactivity, Communities and Content
0 references·16 citing·56 second hop
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  • 2019Impact of Media Advertisements on Consumer Behaviour167 cited
  • 2011Halal certification: implication for marketers in UAE159 cited
  • 2020Academic Journal of Economic Studies83 cited
  • 2015Brand and Branding61 cited
  • 2014From Public Relations to Strategic Communication in Sweden: The Emergence of a Transboundary Field of Knowledge53 cited
  • 2020Optimalisasi Media Online Sebagai Solusi Promosi Pemasaran Umkm Di Semarang Pada Masa Pandemi Covid-1950 cited
  • 2017Determining Effective Sustainable Fashion Communication Strategies50 cited
  • 2011‘IMC is dead. Long live IMC’: Academics' versus practitioners' views47 cited
  • 2014Interactivity and Branding: Public Political Communication as a Marketing Tool41 cited
  • 2021Factors influencing social media adoption among smes during COVID-19 crisis40 cited
  • 2014Outdoor advertising in urban context: spatiality, temporality and individuality40 cited
  • 2018Marketing Communication27 cited
  • 2011Online consumer behavior and its relationship with socio¬demographics, shopping orientations, need for emotion, and fashion leadership26 cited
  • 2015The revival of fashion brands between marketing and history24 cited

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  • 2020The Powers and Perils of Societal Advertising23 cited
  • 2012Consumer involvement and marketing in Africa: some directions for future research21 cited