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Designing Competitive Service Models · Study

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ChapterDesigning Competitive Service Models

Veronica Martinez2011

Chapter2011

Designing Competitive Service Models

Veronica Martinez · Trevor J. Turner

10 citations·0/0 files stored·Service science: research and innovations in the service economy

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Service and Product Innovation Customer Service Quality and Loyalty Business Strategies and Innovation

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References

2003Evolving to a New Dominant Logic for Marketing 1997Customer value: The next source for competitive advantage 2000Service Management and Marketing: A Customer Relationship Management Approach 1993From value chain to value constellation: designing interactive strategy.2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions 2005Overcoming the Service Paradox in Manufacturing Companies 1993Customer intimacy and other value disciplines 1999Value co-production: intellectual origins and implications for practice and research

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Year2011

Typechapter

Published2011-01-01

VenueService science: research and innovations in the service economy

ISSN-L1865-4924

Languageen

Citations10

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/978-1-4419-8321-3_5

openalex_workW1563188470

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