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Communicating product size using sound and shape symbolism
16 references·6 citing·42 second hop
Communicating product size using sound and shape symbolism (2015)Communicating product size using sound an…Power failure: why small sample size undermines the reliability of neuroscience (2013)Power failure: why small samp…Audiovisual crossmodal correspondences and sound symbolism: a study using the implicit association test (2012)Audiovisual crossmodal corres…Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Managing sensory expectations…Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)Tough package, strong taste: …Phonetic Symbolism and Brand Name Preference (2007)Phonetic Symbolism and Brand …The shape of boubas: sound–shape correspondences in toddlers and adults (2006)The shape of boubas: sound–sh…A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments (2004)A Sound Idea: Phonetic Effect…Synaesthesia? 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(1997)The double-deficit hypothesis for the developmental dyslexias. (1999)To read or not to read: A meta-analysis of print exposure from infancy to early adulthood. (2011)Iconicity as a General Property of Language: Evidence from Spoken and Signed Languages (2010)The Evolution of Language (2010)Arbitrariness, Iconicity, and Systematicity in Language (2015)Language as shaped by the brain (2008)Crossmodal correspondences: A tutorial review (2011)
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References

  • 2013Power failure: why small sample size undermines the reliability of neuroscience7,634 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1983Stages of reading development1,744 cited
  • 2001Synaesthesia? A window into perception, thought and language1,583 cited
  • 1929A study in phonetic symbolism.1,014 cited
  • 1998Guidelines for Selecting or Modifying Logos655 cited
  • 2006The shape of boubas: sound–shape correspondences in toddlers and adults554 cited
  • 2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations456 cited
  • 2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
  • 1985Movement into Reading: Is the First Stage of Printed Word Learning Visual or Phonetic?416 cited
  • 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
  • 1991How early phonological development might set the stage for phoneme awareness.396 cited
  • 2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments378 cited
  • 1999The Case for Sound Symbolism361 cited
  • 2007Phonetic Symbolism and Brand Name Preference

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326 cited
  • 2012Audiovisual crossmodal correspondences and sound symbolism: a study using the implicit association test285 cited
  • Cited by

    • 2021Size sound symbolism in the English lexicon76 cited
    • 2022Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement29 cited
    • 2017Logo Effects on Brand Extension Evaluations from the Electrophysiological Perspective28 cited
    • 2014Examining the brand name – mark relationship in emerging markets18 cited
    • 2019Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong16 cited
    • 2023As cute as a button: the effect of size on online product cuteness perception13 cited