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Advertising dislikeability in Asia
16 references·0 citing·44 second hop
Advertising dislikeability in Asia (2013)Advertising dislikeability in AsiaGlobal marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)WHY DO PEOPLE AVOID ADVERTISI…The influence of religion on attitudes towards the advertising of controversial products (2004)The influence of religion on …Young People and New Media: Childhood and the Changing Media Environment (2002)Young People and New Media: C…The ARF Copy Research Validity Project (2000)The ARF Copy Research Validit…The Influence of Consumer Socialization Variables on Attitude toward Advertising: A Comparison of African-Americans and Caucasians (1999)The Influence of Consumer Soc…An international analysis of emotional and rational appeals in services vs goods advertising (1999)An international analysis of …Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…The media equation: how people treat computers, television, and new media like real people and places (1997)The media equation: how peopl…Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in …The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions (1990)The Effects of Comparative Ad…Cross-cultural studies of individualism and collectivism. (1990)Cross-cultural studies of ind…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…In Search of Self in India and Japan (1988)In Search of Self in India an…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Significance tests and goodness of fit in the analysis of covariance structures. (1980)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Online Display Advertising: Targeting and Obtrusiveness (2011)Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)The Importance of Trust for Personalized Online Advertising (2015)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)The Effects of Product Class Knowledge on Information Search Behavior (1985)Reconceptualizing the Determinants of Risk Behavior (1992)Understanding Service Convenience (2002)Customer repurchase intention (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Evaluations of Brand Extensions (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Children's Use of the Internet: Reflections on the Emerging Research Agenda (2003)Taken Out of Context: American Teen Sociality in Networked Publics (2017)Parenting for a Digital Future (2020)Convergence and divergence in consumer behavior: implications for international retailing (2002)What did GLOBE really measure? Researchers’ minds versus respondents’ minds (2006)Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2010)The Clash of Civilizations? (1993)The Clash of Civilizations? (2000)Language and Culture (2014)Machines and Mindlessness: Social Responses to Computers (2000)The Limited Capacity Model of Mediated Message Processing (2000)Assessing Acceptance of Assistive Social Agent Technology by Older Adults: the Almere Model (2010)The Illusion of Wholeness: Culture, Self and the Experience of Inconsistency (1990)Attachment and culture: Security in the United States and Japan. (2000)Taking Time to Integrate Temporal Research (2001)
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References

  • 1997The media equation: how people treat computers, television, and new media like real people and places4,887 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1990Cross-cultural studies of individualism and collectivism.1,084 cited
  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1988In Search of Self in India and Japan735 cited
  • 2002Young People and New Media: Childhood and the Changing Media Environment605 cited
  • 2004The influence of religion on attitudes towards the advertising of controversial products539 cited
  • 1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited
  • 2000The ARF Copy Research Validity Project277 cited
  • 1999An international analysis of emotional and rational appeals in services vs goods advertising277 cited
  • 1990The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions

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275 cited
  • 1999The Influence of Consumer Socialization Variables on Attitude toward Advertising: A Comparison of African-Americans and Caucasians241 cited
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