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• 2010Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework46 cited
• 2003“Good things come to those who wait”: The strategic management of image and reputation at guinness46 cited
• 2008Athens’ Olympic Games 2004 impact on sponsors’ stock returns44 cited
• 2005Examining Integrated Advertising and Sponsorship in Corporate Marketing through Televised Sport40 cited
• 2018Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport36 cited
• 2020Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements31 cited
• 2012The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana28 cited
• 2016The Impact of Events Sponsorship on Attendee’s Purchase Intention: The Mediating Role of Brand Image22 cited
• 2009Corporate Marketing Objectives and Evaluation Measures for Integrated Television Advertising and Sports Event Sponsorships22 cited
• 2013The Role of Brand Knowledge in Determining Sponsorship Effectiveness20 cited
• 2002Attitudes of Youth Toward Purchasing from Sponsors: A Cross-Cultural Perspective20 cited
• 2008Sport Sponsorship, Internal Communications, and Human Resource Management: An Exploratory Assessment of Potential Future Research18 cited