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Consumer involvement and marketing in Africa: some directions for future research
16 references·2 citing·36 second hop
Consumer involvement and marketing in Africa: some directions for future research (2012)Consumer involvement and marketing in Afr…Advances in Consumer Research (2025)Advances in Consumer ResearchMarketing communications: a European perspective (2013)Marketing communications: a E…The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan (2006)The influence of the country‐…Fashion clothing consumption: antecedents and consequences of fashion clothing involvement (2004)Fashion clothing consumption:…Consumer behaviour and marketing strategy (1999)Consumer behaviour and market…Consumer psychology for marketing (1995)Consumer psychology for marke…A Better Advertising Planning Grid (1991)A Better Advertising Planning…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…How Advertising Works : A Planning Model Revisited (1986)How Advertising Works : A Pla…Conceptualizing Involvement (1986)Conceptualizing InvolvementMeasuring the Involvement Construct (1985)Measuring the Involvement Con…Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement (1985)Consumer Involvement Profiles…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Examining the effects of utilities and involvement on intentions to engage in digital piracy (2016)Examining the effects of util…Post-harvest Handling, Storage and Processing of Sisal (Agave sisalana) Fibres in the Hhohho District of Swaziland (2014)Post-harvest Handling, Storag…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)The Theory of Buyer Behavior (1971)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Influence of Message Framing and Issue Involvement (1990)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)A structural model of fashion‐oriented impulse buying behavior (2006)Investment with a Conscience: Examining the Impact of Pro-Social Attitudes and Perceived Financial Performance on Socially Responsible Investment Behavior (2007)Sustainable product-service systems for clothing: exploring consumer perceptions of consumption alternatives in Finland (2014)A Model for Predictive Measurements of Advertising Effectiveness (1961)Innovative Behavior and Communication (1972)Consumer Decision Making-Fact or Fiction? (1979)Household store brand proneness: A framework (1996)An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing (2000)Customer engagement: the construct, antecedents, and consequences (2016)Customer loyalty and customer loyalty programs (2003)A Longitudinal Model of Continued IS Use: An Integrative View of Four Mechanisms Underlying Postadoption Phenomena (2005)Perceived value of the purchase of a tourism product (2005)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Anti-consumption and brand avoidance (2008)
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References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 1986Conceptualizing Involvement631 cited
  • 2004Fashion clothing consumption: antecedents and consequences of fashion clothing involvement617 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1995Consumer psychology for marketing497 cited
  • 2006The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan451 cited
  • 1999Consumer behaviour and marketing strategy429 cited
  • 1986How Advertising Works : A Planning Model Revisited361 cited
  • 2013Marketing communications: a European perspective357 cited
  • 1991A Better Advertising Planning Grid310 cited

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1985
Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement
282 cited

Cited by

  • 2016Examining the effects of utilities and involvement on intentions to engage in digital piracy15 cited
  • 2014Post-harvest Handling, Storage and Processing of Sisal (Agave sisalana) Fibres in the Hhohho District of Swaziland1 cited