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O Marketing de relacionamento: o novo Marketing da nova era competitiva
4 references·1 citing·24 second hop
O Marketing de relacionamento: o novo Marketing da nova era competitiva (1997)O Marketing de relacionamento: o novo Mar…Relationship Marketing: The Strategy Continuum (1995)Relationship Marketing: The S…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Relationship Marketing: Successful Strategies For The Age Of The Customer (1991)Relationship Marketing: Succe…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Identidade organizacional: um caso de manutenção, outro de mudança (2001)Identidade organizacional: um…Free Competition and the Optimal Amount of Fraud (1973)Advertising as Information (1974)An Investigation into the Determinants of Customer Satisfaction (1982)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Strategic Management and Marketing in the Service Sector (1984)The new marketing—Developing long-term interactive relationships (1987)Zero defections: quality comes to services. (1990)Managing stakeholders a Tourism Planning Model (1999)Advances in the internal marketing concept: definition, synthesis and extension (2000)Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives (2008)The Social Construction of Reality: A Treatise in the Sociology of Knowledge (1968)Research in Organizational Behavior (1984)Organizational Images and Member Identification (1994)Norma e produtividade do trabalho no setor público federal brasileiro: percepções acerca de barreiras e estratégias de superação (2014)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)The Commitment-Trust Theory of Relationship Marketing (1994)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Brand Community (2001)Understanding Customer Experience Throughout the Customer Journey (2016)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)The value concept and relationship marketing (1996)
this work references cited by second hop

References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research22,085 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,201 cited
  • 1995Relationship Marketing: The Strategy Continuum540 cited
  • 1991Relationship Marketing: Successful Strategies For The Age Of The Customer258 cited

Cited by

  • 2001Identidade organizacional: um caso de manutenção, outro de mudança19 cited

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