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Social responsibility and its differential effects on the retailers’ portfolio of private label brands

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References

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315 cited

1997The increasing power of store brands: Building loyalty and market share284 cited

2011Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility277 cited

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2017Comparing UK food retailers corporate social responsibility strategies49 cited
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2016Store brand evaluative process in an international context20 cited
2022Impact of perceived corporate citizenship on purchase intention: across the fear of COVID-19 during the COVID-19 pandemic19 cited
2018Profiling prospective private-label buyers15 cited
2016Retail Marketing: A Novel Research Agenda14 cited