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Interbrand Choice, Media Mix and Market Performance

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2002Intermedia Substitutability and Market Demand by National Advertisers34 cited
1998Advertising and Quality in the U. S. Market for Automobiles

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32 cited

1983The Impact of Scale and Media Mix on Advertising Agency Costs30 cited

2001Profitability and Media Advertising in Greek Food Manufacturing Industries28 cited

1986INFORMATION STRUCTURES OF PRODUCT MARKETS20 cited

1979Foreign trademarks in developing countries18 cited

2001Intermedia Substitutability and Market Demand by National Advertisers18 cited