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Impact of Web-based e-Commerce on Channel Strategy in Retailing

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References

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1998Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models43 cited

Cited by

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2008Profit sharing and firm performance in the manufacturer-retailer dual-channel supply chain65 cited
2014Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailing64 cited
2016Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition58 cited
2015The Strategic Value of Cooperative Advertising in the Dual-Channel Competition53 cited
2010Product brand differentiation and dual‐channel store performances of a multi‐channel retailer53 cited
2013Determinants of E-Commerce Strategy in Franchising: A Resource-Based View53 cited
2007The Impact of Buying Environment Characteristics of Retail Websites46 cited
2018Toward a conceptualization of perceived complaint handling quality in social media and traditional service channels40 cited
2007Information components of apparel retail web sites: task relevance approach37 cited
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