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“Being hooked” by a brand story: a view of regulatory focus
16 references·0 citing·40 second hop
“Being hooked” by a brand story: a view of regulatory focus (2015)“Being hooked” by a brand story: a view o…Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds (2004)Understanding Media Enjoyment…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…The Affect Heuristic (2002)The Affect HeuristicMotivation by positive or negative role models: Regulatory focus determines who will best inspire us. (2002)Motivation by positive or neg…Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Entertainment-Education and E…The effects of promotion and prevention cues on creativity. (2001)The effects of promotion and …“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)“I” Seek Pleasures and “We” A…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…Promotion and Prevention: Regulatory Focus as A Motivational Principle (1998)Promotion and Prevention: Reg…Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making (1997)Regulatory Focus and Strategi…Beyond pleasure and pain. (1997)Beyond pleasure and pain.Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Categorization of Natural Objects (1981)Categorization of Natural Obj…Categories and Concepts (1981)Categories and ConceptsFamily resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)Work and motivation (1964)A hot/cool-system analysis of delay of gratification: Dynamics of willpower. (1999)Political conservatism as motivated social cognition. (2003)Modernization, cultural change, and democracy the human development sequence (2005)Mind, Self, and Society (2015)Thought and language (1962)Fuzzy sets (1965)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)On the Self-Regulation of Behavior (1998)On the Self-Regulation of Behavior (2000)Regulatory focus and work-related outcomes: A review and meta-analysis. (2012)What Goes Around Comes Around: Knowledge Hiding, Perceived Motivational Climate, and Creativity (2013)Personality and prosocial behavior: A theoretical framework and meta-analysis. (2019)Prospect Theory: An Analysis of Decision under Risk (1979)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)Risk as feelings. (2001)A perspective on judgment and choice: Mapping bounded rationality. (2003)Gender Differences in Preferences (2009)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)On the psychology of prediction. (1973)Features of similarity. (1977)Ad hoc categories (1983)Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories. (1985)Human adults and human infants show a “perceptual magnet effect” for the prototypes of speech categories, monkeys do not (1991)Reflective and Impulsive Determinants of Social Behavior (2004)Core affect and the psychological construction of emotion. (2003)Power, approach, and inhibition. (2003)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Reading Literary Fiction Improves Theory of Mind (2013)The role of theories in conceptual coherence. (1985)Attention, similarity, and the identification-categorization relationship. (1986)Norm theory: Comparing reality to its alternatives. (1986)
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References

  • 1997Beyond pleasure and pain.6,770 cited
  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1998Promotion and Prevention: Regulatory Focus as A Motivational Principle3,508 cited
  • 1981Categories and Concepts2,651 cited
  • 2002The Affect Heuristic2,357 cited
  • 1981Categorization of Natural Objects1,990 cited
  • 1997Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making1,985 cited
  • 2002Motivation by positive or negative role models: Regulatory focus determines who will best inspire us.1,746 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 2002Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion1,452 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 2004Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds1,270 cited
  • 2001

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“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
1,249 cited
  • 2001The effects of promotion and prevention cues on creativity.1,092 cited
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