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La résistance au changement de nom de marque : ses antécédents et ses conséquences sur le capital de marque
16 references·0 citing·36 second hop
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1948Overcoming Resistance to Change2,083 cited
  • 1993Management and Organisational Behaviour1,462 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2005Does brand trust matter to brand equity?892 cited
  • 2008Materiality and change: Challenges to building better theory about technology and organizing784 cited
  • 1993The Challenge of Organizational Change: How Companies Experience It and Leaders Guide It.651 cited
  • 1991Analyse des données qualitatives: recueil de nouvelles méthodes /438 cited
  • 2010Building and measuring employee‐based brand equity338 cited
  • 1993Consumer Resistance: a Conceptual Overview299 cited
  • 2007La résistance du consommateur: Proposition d'un cadre d'analyse268 cited
  • 2000L'attachement à la marque : Proposition d'une échelle de mesure224 cited
  • 2005The nature and antecedents of middle manager resistance to change: evidence from an Italian context220 cited

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  • 2006Internal brand factors driving successful financial services brands220 cited
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