Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Effectiveness of integrated marketing communications

16 references·1 citing·34 second hop

FromToDepth

this work references cited by second hop

References

1993Forecasting methods and applications2,393 cited
2008Advertising as Communication576 cited
2003Understanding the Impact of Synergy in Multimedia Communications571 cited
1982ADVERTISING AS COMMUNICATION491 cited
1959Making the marketing concept work429 cited
1998Marketing communications : an integrated approach398 cited
1993Client Perceptions of Integrated Marketing Communications303 cited
1999The Shape of the Advertising Response Function294 cited
1994Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research181 cited
2006Integrated marketing communication: from tactics to strategy178 cited
1990A Market Response Model for Coupon Promotions140 cited
1996Integrated marketing communications and the evolution of marketing thought126 cited
1996Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success100 cited
1994Strategic marketing communication.76 cited
1996Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

57 cited

1991Integrated marketing communications: A new master's degree concept47 cited

Cited by

2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach127 cited