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International Advertising Research
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International Advertising Research (2014)International Advertising ResearchCross‐cultural advertising research: where we have been and where we need to go (2007)Cross‐cultural advertising re…THE AUTOMATIC COUNTRY-OF-ORIGIN EFFECTS ON BRAND JUDGMENTS (2005)THE AUTOMATIC COUNTRY-OF-ORIG…MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda (2005)MOVING INTERNATIONAL ADVERTIS…Services Marketing: People, Technology, Strategy (2004)Services Marketing: People, T…Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research (2003)Standardization versus adapta…The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials (1997)The Impact of Information Lev…Review of a 40‐year debate in international advertising (1995)Review of a 40‐year debate in…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Cultures and organizations: software of the mind (1992)Cultures and organizations: s…International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy (1986)International Marketing Polic…Services Marketing: People, Technology, Strategy (1984)Services Marketing: People, T…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSClassifying Services to Gain Strategic Marketing Insights (1983)Classifying Services to Gain …Probabilistic Models for some Intelligence and Attainment Tests. (1982)Probabilistic Models for some…The Danger of "Local" International Advertising (1967)The Danger of "Local" Interna…Probabilistic Models for Some Intelligence and Attainment Tests (1961)Probabilistic Models for Some…Principles of Marketing (1972)Of strategies, deliberate and emergent (1985)Multiple roles for branding in international marketing (2007)The role of past performance in export ventures: a short-term reactive approach (2007)Export Product Strategy Fit and Performance: An Empirical Investigation (2009)Relation of Consumers' Buying Habits to Marketing Methods (1923)Breaking Free from Product Marketing (1977)An empirical assessment of the SERVQUAL scale (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)Designing conceptual articles: four approaches (2020)International Marketing Effectiveness of Technology-Oriented Small Firms (1980)The Cultural Relativity of Organizational Practices and Theories (1983)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)International e‐marketing: opportunities and issues (2005)50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework (2010)Consumer responses to compensation, speed of recovery and apology after a service failure (2004)Understanding Organization-Customer Links in Service Settings (2005)Managing brands and customer engagement in online brand communities (2013)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)What makes a destination beautiful? Dimensions of tourist aesthetic judgment (2014)Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)A Rasch Model for Partial Credit Scoring (1982)Scaling of Theory-of-Mind Tasks (2004)Developing the World Health Organization Disability Assessment Schedule 2.0 (2010)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)The Rasch measurement model in rheumatology: What is it and why use it? When should it be applied, and what should one look for in a Rasch paper? (2007)Internal construct validity of the Warwick-Edinburgh Mental Well-being Scale (WEMWBS): a Rasch analysis using data from the Scottish Health Education Population Survey (2009)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)
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References

  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1961Probabilistic Models for Some Intelligence and Attainment Tests6,956 cited
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  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
  • 1982Probabilistic Models for some Intelligence and Attainment Tests.1,979 cited
  • 1984Services Marketing: People, Technology, Strategy1,058 cited
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  • 2003Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research426 cited
  • 1986International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy219 cited
  • 1995Review of a 40‐year debate in international advertising218 cited
  • 2007Cross‐cultural advertising research: where we have been and where we need to go190 cited
  • 2005MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda176 cited
  • 1997The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials174 cited
  • 2005THE AUTOMATIC COUNTRY-OF-ORIGIN EFFECTS ON BRAND JUDGMENTS

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167 cited
  • 1967The Danger of "Local" International Advertising160 cited
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