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Impacts of perceived brand relationship orientation on attitudinal loyalty
16 references·16 citing·35 second hopsampled
Impacts of perceived brand relationship orientation on attitudinal loyalty (2012)Impacts of perceived brand relationship o…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…A National Customer Satisfaction Barometer: The Swedish Experience (1992)A National Customer Satisfact…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity (2020)The effect of brand identity-…Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand (2020)Expressive Brand Relationship…The mediating impact of customer satisfaction in relation of brand equity and brand loyalty (2019)The mediating impact of custo…Service quality versus service experience: An empirical examination of the consequential effects in B2B services (2019)Service quality versus servic…Relationships between restaurant attachment, experiential relationship quality and experiential relationship intentions: The case of single friendly restaurants in Taiwan (2019)Relationships between restaur…Does online service failure matter to offline customer loyalty in the integrated multi-channel context? The moderating effect of brand strength (2018)Does online service failure m…Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers (2017)Enhancing hotel brand perform…Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective (2017)Drivers and outcomes of relat…The role of brand equity and face saving in Chinese luxury consumption (2016)The role of brand equity and …The relationship between risk aversion, brand trust, brand affect and loyalty (2016)The relationship between risk…Does relationship communication matter in B2C service relationships? (2016)Does relationship communicati…Corporate Brand Orientation: What Is It? What of It? (2016)Corporate Brand Orientation: …Consumer-brand relationships’ development in the mobile internet market: evidence from an extended relationship commitment paradigm (2016)Consumer-brand relationships’…Relationship marketing management: Its importance in private label extension (2014)Relationship marketing manage…Construing loyalty through brand experience: The mediating role of brand relationship quality (2014)Construing loyalty through br…Corporate brand orientation: What is it? What of it? (2013)Corporate brand orientation: …A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships

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5,824 cited
  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,637 cited
  • Cited by

    • 2019Service quality versus service experience: An empirical examination of the consequential effects in B2B services110 cited
    • 2014Construing loyalty through brand experience: The mediating role of brand relationship quality106 cited
    • 2013Corporate brand orientation: What is it? What of it?104 cited
    • 2014Relationship marketing management: Its importance in private label extension97 cited
    • 2019The mediating impact of customer satisfaction in relation of brand equity and brand loyalty94 cited
    • 2017Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective91 cited
    • 2020Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand89 cited
    • 2020The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity87 cited
    • 2016Corporate Brand Orientation: What Is It? What of It?71 cited
    • 2017Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers69 cited
    • 2016The role of brand equity and face saving in Chinese luxury consumption63 cited
    • 2018Does online service failure matter to offline customer loyalty in the integrated multi-channel context? The moderating effect of brand strength61 cited
    • 2016Consumer-brand relationships’ development in the mobile internet market: evidence from an extended relationship commitment paradigm58 cited
    • 2016Does relationship communication matter in B2C service relationships?55 cited
    • 2016The relationship between risk aversion, brand trust, brand affect and loyalty48 cited
    • 2019Relationships between restaurant attachment, experiential relationship quality and experiential relationship intentions: The case of single friendly restaurants in Taiwan47 cited