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Relationship marketing management: Its importance in private label extension · Study

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ArticleRelationship marketing management: Its importance in private label extension

María José Miquel Romero2014

Article2014

Relationship marketing management: Its importance in private label extension

María José Miquel Romero · Eva‐María Caplliure · Consolación Adame Sánchez

97 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Retail Behavior Studies

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References

1994The Commitment-Trust Theory of Relationship Marketing 1987Developing Buyer-Seller Relationships 1999Whence Consumer Loyalty?1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 2000Marketing management: analysis. planning. implementation and control 2010Satisfaction: a behavioral perspective on the consumer 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships

Cited by

2019Relational bonding strategies, customer satisfaction, and loyalty in the container shipping market 2015Why does loyalty–cooperation behavior vary over buyer–seller relationship?2016Marketing mix effects on private labels brand equity 2018Impact of customer trust toward loyalty: the mediating role of perceived usefulness and satisfaction 2018A consumer-based brand performance model for assessing brand success

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Details

Year2014

Typearticle

Published2014-01-03

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations97

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2013.11.025

openalex_workW2115927181

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2021

Performance Implications of Aligning Supply Chain Practices with Competitive Advantage: Empirical Evidence from the Agri-Food Sector

2015The impact of private labels on consumer store loyalty: An integrative perspective

2019Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailing