Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

IMPACT OF BRAND IMAGE ON BUYING BEHAVIOUR AMONG TEENAGERS

16 references·4 citing·39 second hop

FromToDepth

this work references cited by second hop

References

1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
1997Dimensions of Brand Personality5,056 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1998Extending the Theory of Planned Behavior: A Review and Avenues for Further Research3,338 cited
2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
1995The Effects of Perceived Interdependence on Dealer Attitudes1,843 cited
1999Buyer-Seller Relationships in Business Markets1,752 cited
2007Strategic Brand Management1,706 cited
2003Developing and validating measures of facets of customer-based brand equity1,320 cited
2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective903 cited
2006Are brands forever? How brand knowledge and relationships affect current and future purchases851 cited
2006Green products and corporate strategy: an empirical investigation342 cited
1995The role of advertising in brand image development332 cited
1998Customer Behavior: Consumer Behavior and Beyond

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

300 cited

2004Business‐to‐business relationship quality273 cited

Cited by

2019The Impact of Service Quality and Brand Image toward Customer Loyalty in the Indonesian Airlines Industry40 cited
2020Pengaruh Brand Image Terhadap Keputusan Pembelian yang di Mediasi Brand Trust24 cited
2015Advertising and Country of Origin as Key Success Factors for Creating Sustainable Brand Equity21 cited
2020HUBUNGAN BRAND EXPERIENCE, BRAND IMAGE, BRAND SATISFACTION, DAN BRAND LOYALTY DALAM PESPEKTIF FOUR-STAGE LOYALTY MODEL (STUDI TERHADAP MAHASISWA PENGGUNA SMARTPHONE DI TARAKAN)17 cited