SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Direct marketing and relationships
16 references·0 citing·54 second hopsampled
Direct marketing and relationships (2008)Direct marketing and relationshipsUnderstanding and profitably managing customer loyalty (2008)Understanding and profitably …Relationship marketing and customer loyalty (2007)Relationship marketing and cu…Mapping the re‐engagement of CRM with relationship marketing (2006)Mapping the re‐engagement of …Marketing: A Complete Guide (2003)Marketing: A Complete GuideMarketing (2003)MarketingEvolving Relationship Marketing into a Discipline (2002)Evolving Relationship Marketi…Trust and relationship building in electronic commerce (2001)Trust and relationship buildi…Can differential prices be fair? (2001)Can differential prices be fa…Relationship marketing in consumer markets – Rhetoric or reality? (2000)Relationship marketing in con…Customer Lifetime Value and Marketing Strategy: How to Forge the Link (2000)Customer Lifetime Value and M…Relationship Marketing in Electronic Commerce Environments (1999)Relationship Marketing in Ele…Relationship marketing in electronic commerce environments (1999)Relationship marketing in ele…Relationship marketing as an ethical approach: philosophical and managerial considerations (1999)Relationship marketing as an …Buyer-Seller Relationships in Business Markets (1999)Buyer-Seller Relationships in…Principles of Direct And Database Marketing (1998)Principles of Direct And Data…Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Quo Vadis, marketing? Toward …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Building Effective Online Marketplaces with Institution-Based Trust (2004)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Female online shoppers (2015)Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers (2020)Virtual reality through the customer journey: Framework and propositions (2020)Marketing Management: Analysis, Planning and Control (1973)Zero defections: quality comes to services. (1990)Relationship marketing: strategic and tactical implications (1996)Corporate marketing (2006)International students' decision‐making process (2006)Journal of Business Logistics (2018)Social Behavior: Its Elementary Forms (1963)Procedural Justice: A Psychological Analysis (1975)The Social Psychology of Procedural Justice (1988)Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness (2008)Perceived price fairness of dynamic pricing (2011)Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth (2020)The Constitution of Society. Outline of the Theory of Structuration (1984)Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers (2010)Relationships in online communities: the potential for marketers (2010)Exchange and Power in Social Life (2017)The effect of consumer-generated media stimuli on emotions and consumer brand engagement (2019)The Use of Pledges to Build and Sustain Commitment in Distribution Channels (1992)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program (2009)Evaluation of factors affecting customer loyalty in the restaurant industry (2012)The intricate relationships of consumers’ loyalty and their perceptions of service quality, price and satisfaction in restaurant service (2022)A Theory of Cognitive Dissonance (1957)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Relationship Value in Business Markets: The Construct and Its Dimensions (2005)What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry. (2006)Branding co-creation with members of online brand communities (2016)A Theory of Cognitive Dissonance (2017)The measurement of organizational commitment (1979)Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business (2016)Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory (2020)Effects of service quality and customer satisfaction on loyalty of bank customers (2021)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Assessing the impact of a retailer's relationship efforts on consumers’ attitudes and behavior (2003)Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty (2008)The role of social network websites in the consumer–brand relationship (2014)Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model (1991)The Changing Role of Marketing in the Corporation (1992)Understanding the salience of cultural dimensions on relationship marketing, it’s underpinnings and aftermaths (2004)Concerning trust and information (2007)Relationship quality antecedents: the Malaysian retail banking perspective (2007)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1999Buyer-Seller Relationships in Business Markets1,752 cited
  • 1994Quo Vadis, marketing? Toward a relationship marketing paradigm669 cited
  • 2007Relationship marketing and customer loyalty601 cited
  • 2002Evolving Relationship Marketing into a Discipline302 cited
  • 2000Relationship marketing in consumer markets – Rhetoric or reality?302 cited
  • 2008Understanding and profitably managing customer loyalty226 cited
  • 2001Trust and relationship building in electronic commerce204 cited
  • 2006Mapping the re‐engagement of CRM with relationship marketing120 cited
  • 2001Can differential prices be fair?115 cited
  • 1999Relationship marketing as an ethical approach: philosophical and managerial considerations69 cited
  • 1998Principles of Direct And Database Marketing53 cited
  • 1999Relationship marketing in electronic commerce environments53 cited
  • 2003Marketing: A Complete Guide37 cited
  • 2000Customer Lifetime Value and Marketing Strategy: How to Forge the Link25 cited
  • 1999Relationship Marketing in Electronic Commerce Environments21 cited
  • 2003Marketing

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

18 cited

Cited by

No citing works inside the corpus for this window.