Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

16 references·16 citing·38 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
1998Principles and Practice of Structural Equation Modeling36,041 cited
1988On the Evaluation of Structural Equation Models26,139 cited
1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
2007Confirmatory factor analysis for applied research15,614 cited
1991Scale Development : Theory and Applications15,552 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
1999Whence Consumer Loyalty?7,319 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
1985Measuring the Involvement Construct6,012 cited
1997Dimensions of Brand Personality5,056 cited
1999Whence Consumer Loyalty?4,891 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited

Cited by

2022Mining the text of online consumer reviews to analyze brand image and brand positioning146 cited
2019Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands140 cited
2020How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR139 cited
2017Measuring brand image: a systematic review, practical guidance, and future research directions114 cited
2018Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands105 cited
2023How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility97 cited
2016Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants83 cited
2019Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption82 cited
2018Does online service failure matter to offline customer loyalty in the integrated multi-channel context? The moderating effect of brand strength61 cited
2020The Effect of Brand Image, Brand Love on Brand Commitment and Positive Word-of-Mouth56 cited
2020Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness55 cited
2019Brand love: Emotionality and development of its elements across the relationship lifecycle54 cited
2022When Brand Image, Perceived Price, and Perceived Quality Interplay in Predicting Purchase Intention: Developing a Rhombus Model48 cited
2019Stories We Wear: Promoting Sustainability Practices with the Case of Patagonia47 cited
2021The experience – economy revisited: an interdisciplinary perspective and research agenda46 cited
2024Examining the Impact of Sensory Brand Experience on Brand Loyalty42 cited