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What are the essential capabilities of marketers?

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References

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1990Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions122 cited
2002Learning Outcomes: Comparing Student Perceptions of Skill Level and Importance99 cited
2002A Professional School Approach to Marketing Education91 cited
2004Should we worry about an “academic‐practitioner divide” in marketing?87 cited
2002Managerial relevance in academic research: an exploratory study86 cited
1999Assessing the MBA83 cited
2002Do Academics and Practitioners agree on What and How to Teach the Undergraduate Marketing Research Course?68 cited
1995The position of marketing education62 cited
1994Corporate America′s Quest for an Ideal MBA60 cited
2003Marketing Yourself in the Competitive Job Market: An Innovative Course Preparing Undergraduates for Marketing Careers55 cited

Cited by

2009The Development of Competent Marketing Professionals101 cited
2016Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs57 cited

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2011

Market intelligence and NPD success: a study of technology intensive companies in Finland

39 cited

2017Evidence Items as Signals of Marketing Competencies and Workplace Readiness: A Practitioner Perspective34 cited

2010The student practitioner34 cited

2019A CRITICAL ASSESSMENT OF SKILLS AND KNOWLEDGE FOR ENTRY-LEVEL MARKETING JOBS: A DELPHI STUDY27 cited

2021AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN26 cited

2019Operations managers’ individual competencies for mass customization25 cited

2015Strategic marketing in times of recession versus growth: New Zealand manufacturers18 cited

2017Undergraduate perceptions of the knowledge, skills and competencies required of today’s practicing marketer15 cited

2018ADOPTING A DESIGN-THINKING MULTIDISCIPLINARY LEARNING APPROACH: INTEGRATING MOBILE APPLICATIONS INTO A MARKETING RESEARCH COURSE12 cited

2021Updating the Marketing Research Course to Prepare the Marketing Generalist10 cited

2012An inventory of marketing skills essential for tourism entrepreneurs: A 3-domain approach0 cited