Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Online Surveys in Marketing Research

5 references·16 citing·48 second hop

FromToDepth

this work references cited by second hop

References

2003Research Methods for Business Students17,197 cited
1979Mail and Telephone Surveys: The Total Design Method.5,023 cited
2000Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters2,906 cited
1991The Design And Administration Of Mail Surveys1,317 cited
1998Development of a Standard E-Mail Methodology: Results of an Experiment832 cited

Cited by

2008Comparing response rates in e-mail and paper surveys: A meta-analysis481 cited
2006How Low Should You Go? Low Response Rates and the Validity of Inference in IS Questionnaire Research376 cited
2008Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons262 cited
2010Establishing the psychometric qualities of the Connor–Davidson Resilience Scale (CD-RISC) using exploratory and confirmatory factor analysis in a trauma survivor sample261 cited
2015Innovations—Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance245 cited
2021A unified perspective on the adoption of online teaching in higher education during the COVID-19 pandemic234 cited
2006An Assessment of Equivalence Between Online and Mail Surveys in Service Research234 cited
2019Hotels’ corporate social responsibility practices, organizational culture, firm reputation, and performance212 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2005E‐services and offline fulfilment: how e‐loyalty is created207 cited

2015Internet marketing capabilities and international market growth185 cited

2015Work–family enrichment and satisfaction: the mediating role of self-efficacy and work–life balance179 cited

2008Online Versus Paper171 cited

2012Ventajas e inconvenientes de la encuesta por internet162 cited

2009Measuring the Importance of Precursor Steps to Transformative Learning161 cited

2010Shopping motives as antecedents of e-satisfaction and e-loyalty160 cited

2011Proactive environmental strategy in a supply chain context: the mediating role of investments160 cited