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The effectiveness of environmental advertising: the role of claim type and the source country green image
16 references·16 citing·39 second hopsampled
The effectiveness of environmental advertising: the role of claim type and the source country green image (2000)The effectiveness of environmental advert…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The magical number seven, plu…Customer Evaluation of Products in a Global Market (1994)Customer Evaluation of Produc…Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Matching Product Catgeory and…Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Effects of Country-of-Origin …Country Image: Halo or Summary Construct? (1989)Country Image: Halo or Summar…Country-of-Origin Effects for Uni-National and Bi-National Products (1988)Country-of-Origin Effects for…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Consumer Information, Product Quality, and Seller Reputation (1982)Consumer Information, Product…Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…Consumer behavior and marketing action (1981)Consumer behavior and marketi…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Journal of International Business Studies (1975)Journal of International Busi…Consumer Choice Strategies: Simplifying Vs. Optimizing (1975)Consumer Choice Strategies: S…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plu…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…Strategies for Building Environmental Transparency and Accountability (2021)Strategies for Building Envir…Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity (2019)Paradoxical side effects of g…How Claim Specificity Can Improve Claim Credibility in Green Advertising (2018)How Claim Specificity Can Imp…The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables (2017)The effectiveness of fear app…How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting (2015)How consumer knowledge shapes…Green advertising receptivity: An initial scale development process (2014)Green advertising receptivity…Environmental threat appeals in green advertising (2014)Environmental threat appeals …Uncovering the Value of Green Advertising for Environmental Management Practices (2013)Uncovering the Value of Green…When does green advertising work? The moderating role of product type (2012)When does green advertising w…The Effectiveness of Environmental Advertising in the Hotel Industry (2012)The Effectiveness of Environm…It's Easy Being Green: The Effects of Argument and Imagery on Consumer Responses to Green Product Packaging (2012)It's Easy Being Green: The Ef…Is the Devil in the Details? (2012)Is the Devil in the Details?Consumer Receptivity to Green Ads (2012)Consumer Receptivity to Green…Building brand equity with environmental communication: an empirical investigation in France (2011)Building brand equity with en…The effectiveness of environmental claims for services advertising (2006)The effectiveness of environm…Consumer responses to environmental advertising in China (2004)Consumer responses to environ…ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)Country-of-Origin Effects on Product Evaluations (1982)On the Evaluation of Structural Equation Models (1988)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Destination image (2002)EXPERIMENTAL PSYCHOLOGY (1940)Working Memory (1974)A Coefficient of Agreement for Nominal Scales (1960)Trade, Location of Economic Activity and the MNE: A Search for an Eclectic Approach (1977)Exploration and Exploitation in Organizational Learning (1991)Law and Finance (1998)Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis (2002)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Commitment-Trust Theory of Relationship Marketing (1994)A model of destination image formation (1999)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)The attribution of attitudes (1967)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)SURVEY RESEARCH (1999)A scaling method for priorities in hierarchical structures (1977)How to make a decision: The analytic hierarchy process (1990)The theory of planned behavior (1991)
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References

  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
  • 1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,161 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1975Journal of International Business Studies2,436 cited
  • 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
  • 1981Consumer behavior and marketing action1,396 cited
  • 1989Country Image: Halo or Summary Construct?1,310 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
  • 1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
  • 1982Consumer Information, Product Quality, and Seller Reputation843 cited
  • 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited

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  • 1994Customer Evaluation of Products in a Global Market676 cited
  • 1975Consumer Choice Strategies: Simplifying Vs. Optimizing647 cited
  • Cited by

    • 2004Consumer responses to environmental advertising in China127 cited
    • 2014Environmental threat appeals in green advertising126 cited
    • 2012Consumer Receptivity to Green Ads123 cited
    • 2006The effectiveness of environmental claims for services advertising97 cited
    • 2015How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting96 cited
    • 2012Is the Devil in the Details?90 cited
    • 2012It's Easy Being Green: The Effects of Argument and Imagery on Consumer Responses to Green Product Packaging88 cited
    • 2014Green advertising receptivity: An initial scale development process87 cited
    • 2012When does green advertising work? The moderating role of product type79 cited
    • 2011Building brand equity with environmental communication: an empirical investigation in France71 cited
    • 2021Strategies for Building Environmental Transparency and Accountability71 cited
    • 2013Uncovering the Value of Green Advertising for Environmental Management Practices69 cited
    • 2012The Effectiveness of Environmental Advertising in the Hotel Industry67 cited
    • 2018How Claim Specificity Can Improve Claim Credibility in Green Advertising65 cited
    • 2019Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity65 cited
    • 2017The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables59 cited