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Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements
16 references·0 citing·42 second hop
Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements (2014)Innovation Management and Marketing in th…Measuring the Cultural Values Manifest in Advertising (2012)Measuring the Cultural Values…Advertising research: theory and practice (2011)Advertising research: theory …Eager sellers and stony buyers: understanding the psychology of new-product adoption. (2006)Eager sellers and stony buyer…The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance (2004)The Impact of Market Orientat…What to Say When: Advertising Appeals in Evolving Markets (2001)What to Say When: Advertising…Marketing of High-Technology Products and Innovations (2001)Marketing of High-Technology …Entrenched Knowledge Structures and Consumer Response to New Products (2001)Entrenched Knowledge Structur…2 New Product Performance: What Distinguishes the Star Products (2000)2 New Product Performance: Wh…An international analysis of emotional and rational appeals in services vs goods advertising (1999)An international analysis of …New product launch: Marketing action and launch tactics for high-technology products (1996)New product launch: Marketing…New Products: What Separates Winners from Losers? (1987)New Products: What Separates …Content Analysis in Consumer Research (1977)Content Analysis in Consumer …An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Principles of Marketing (1972)Principles of MarketingContent Analysis in Communication Research (1953)Content Analysis in Communica…Content Analysis in Communication Research. (1952)Content Analysis in Communica…The nature of human values (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Measuring Culture Outside the Head: A Meta-Analysis of Individualism—Collectivism in Cultural Products (2008)The Impact of Television Advertising: Learning Without Involvement (1965)A Generic Concept of Marketing (1972)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Seeking the Ideal Form: Product Design and Consumer Response (1995)Why Some New Products are More Successful than Others (2001)Learning orientation, firm innovation capability, and firm performance (2002)Basic objects in natural categories (1976)Mental Models (1983)The diffusion of innovations (1983)Measuring Preferences for Really New Products (2003)Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior (2011)Consumer resistance to innovation—a behavioral reasoning perspective (2014)Estimating Nonresponse Bias in Mail Surveys (1977)On the Evaluation of Structural Equation Models (1988)Market Orientation and Performance: A Meta‐Analysis and Cross‐National Comparisons* (2006)The relationships between market orientation and alternative strategic orientations (2008)Success Factors of Product Innovation: An Updated Meta‐Analysis (2012)Diffusion of Innovations 1 (2019)Consumer innovativeness and perceived risk: implications for high technology product adoption (2006)A Reflective Review of Disruptive Innovation Theory (2009)Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions (2013)Mediating the Message: Theories of Influences on Mass Media Content (1995)Television, Audiences and Cultural Studies (2003)Tracing the development of teacher knowledge in a design seminar: Integrating content, pedagogy and technology (2005)The Role of Smartphones in Mediating the Touristic Experience (2011)Hospitality and tourism industry amid COVID-19 pandemic: Perspectives on challenges and learnings from India (2020)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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153 cited
  • 2011Advertising research: theory and practice92 cited
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