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Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise

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References

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1998Commercial WWW site appeal: how does it affect online food and drink consumers’ purchasing behavior?

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Cited by

2019Characters’ persuasion effects in advergaming35 cited
2015Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames31 cited
2016Advergaming and healthy eating involvement25 cited
2019Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children13 cited
2016Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge8 cited
2023What we do not know about advergames: a literature review7 cited