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The effect of electronic word of mouth on brand image and purchase intention
16 references·16 citing·39 second hopsampled
The effect of electronic word of mouth on brand image and purchase intention (2012)The effect of electronic word of mouth on…Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Impact of Online Consumer Rev…Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…Electronic word-of-mouth in hospitality and tourism management (2007)Electronic word-of-mouth in h…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Building Strong Brands (1995)Building Strong BrandsMarketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Se…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Product/Consumption-Based Aff…The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)The influence of perceived so…Attractiveness, trustworthiness and expertise – social influencers’ winning formula? (2020)Attractiveness, trustworthine…A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)A study of antecedents and ou…The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019)The Effect of Electronic Word…eWOM through social networking sites and impact on purchase intention and brand image in Iran (2018)eWOM through social networkin…Social media usage, electronic word of mouth and purchase-decision involvement (2017)Social media usage, electroni…Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Social eWOM: does it affect t…Personality factors as predictors of online consumer engagement: an empirical investigation (2017)Personality factors as predic…Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry (2017)Impact of service quality and…eWOM, revisit intention, destination trust and gender (2017)eWOM, revisit intention, dest…Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective (2017)Can Social Media Marketing Im…Impact of online WOM on destination trust and intention to travel: A medical tourism perspective (2016)Impact of online WOM on desti…Branding co-creation with members of online brand communities (2016)Branding co-creation with mem…Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention (2014)Mitigating risk in ecommerce …Brand strategies in social media (2014)Brand strategies in social me…Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach (2012)Examining the structural rela…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)A New Product Growth for Model Consumer Durables (1969)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Role of social media in online travel information search (2009)The impact of online reviews on hotel booking intentions and perception of trust (2011)Social Media in Tourism and Hospitality: A Literature Review (2013)Specification Tests in Econometrics (1978)Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994)SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality (1994)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The psychology of interpersonal relations. (1958)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)What Makes Online Content Viral? (2011)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions3,422 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,132 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 1987Product/Consumption-Based Affective Responses and Postpurchase Processes2,464 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 2010

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Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
2,366 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • Cited by

    • 2012Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach608 cited
    • 2014Brand strategies in social media570 cited
    • 2017Social eWOM: does it affect the brand attitude and purchase intention of brands?510 cited
    • 2016Impact of online WOM on destination trust and intention to travel: A medical tourism perspective485 cited
    • 2017Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective448 cited
    • 2019The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis446 cited
    • 2020Attractiveness, trustworthiness and expertise – social influencers’ winning formula?401 cited
    • 2020The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge400 cited
    • 2017eWOM, revisit intention, destination trust and gender354 cited
    • 2016Branding co-creation with members of online brand communities302 cited
    • 2020A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention287 cited
    • 2014Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention258 cited
    • 2018eWOM through social networking sites and impact on purchase intention and brand image in Iran222 cited
    • 2017Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry201 cited
    • 2017Personality factors as predictors of online consumer engagement: an empirical investigation199 cited
    • 2017Social media usage, electronic word of mouth and purchase-decision involvement176 cited