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Sporting event personality: scale development and sponsorship implications
16 references·12 citing·41 second hop
Sporting event personality: scale development and sponsorship implications (2012)Sporting event personality: scale develop…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Mini-Markers: A Brief Version of Goldberg's Unipolar Big-Five Markers (1994)Mini-Markers: A Brief Version…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…The structure of interpersonal traits: Wiggins's circumplex and the five-factor model. (1989)The structure of interpersona…Approaches to Social Research (1989)Approaches to Social ResearchAn Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…A psychological taxonomy of trait-descriptive terms: The interpersonal domain. (1979)A psychological taxonomy of t…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Beyond boredom and anxiety (1975)Beyond boredom and anxietyToward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings. (1963)Toward an adequate taxonomy o…Developing a brand personality framework in the context of outdoor small-scale sport events (2022)Developing a brand personalit…The role of customer entertainment in B2B sales strategy: Comparative insights from professional buyers and salespeople (2020)The role of customer entertai…Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices (2020)Self-Branding through NFL Tea…Brand bravery: conceptualization, scale development and validation (2020)Brand bravery: conceptualizat…Old and exciting? Sport sponsorship effects on brand age and brand personality (2019)Old and exciting? Sport spons…Self-expression through sport participation: exploring participant desired self-image (2018)Self-expression through sport…Sport team personality: It’s not all about winning! (2017)Sport team personality: It’s …An application of brand personality to advergames: The effect of company attributes on advergame personality (2016)An application of brand perso…The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor (2015)The Vigor of a Disregarded Al…I want to buy more because I feel good: the effect of sport-induced emotion on sponsorship (2013)I want to buy more because I …Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being (2013)Fulfillment of Sport Spectato…Sponsorship portfolio as brand image creation strategies: A commentary essay (2010)Sponsorship portfolio as bran…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Personality: A Psychological Interpretation (1938)Personality and Motivation Structure and Measurement (1958)The happy personality: A meta-analysis of 137 personality traits and subjective well-being. 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References

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  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
  • 1989

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The structure of interpersonal traits: Wiggins's circumplex and the five-factor model.
888 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • Cited by

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    • 2013I want to buy more because I feel good: the effect of sport-induced emotion on sponsorship33 cited
    • 2015The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor32 cited
    • 2017Sport team personality: It’s not all about winning!30 cited
    • 2020The role of customer entertainment in B2B sales strategy: Comparative insights from professional buyers and salespeople28 cited
    • 2018Self-expression through sport participation: exploring participant desired self-image27 cited
    • 2013Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being22 cited
    • 2020Brand bravery: conceptualization, scale development and validation21 cited
    • 2010Sponsorship portfolio as brand image creation strategies: A commentary essay21 cited
    • 2020Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices20 cited
    • 2022Developing a brand personality framework in the context of outdoor small-scale sport events16 cited
    • 2019Old and exciting? Sport sponsorship effects on brand age and brand personality13 cited