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An Investigation of Social Media Usage, Brand Consciousness, and Purchase Intention towards Luxury Products among Millennials
16 references·5 citing·40 second hop
An Investigation of Social Media Usage, Brand Consciousness, and Purchase Intention towards Luxury Products among Millennials (2011)An Investigation of Social Media Usage, B…Advances in Consumer Research (2025)Advances in Consumer ResearchAdvances in Consumer Research (2025)Advances in Consumer ResearchSustaining the luxury brand on the Internet (2009)Sustaining the luxury brand o…Webpage Background and Viewer Attitudes (2000)Webpage Background and Viewer…Advertising Attitudes and Advertising Effectiveness (2000)Advertising Attitudes and Adv…Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)Assessing the Predictive Vali…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Possessions and the Extended Self (1988)Possessions and the Extended …Media, Materialism, and Human Happiness (1987)Media, Materialism, and Human…A Methodology for Profiling Consumers' Decision‐Making Styles (1986)A Methodology for Profiling C…Television and Interpersonal Influences on Adolescent Consumer Learning (1979)Television and Interpersonal …A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…From means to end: Understanding the millennial mind when buying luxury jewelry brands (2022)From means to end: Understand…Factors Affecting Millennials’ Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study (2019)Factors Affecting Millennials…Materialistic values, brand knowledge and the mass media: Hours spent on the internet predicts materialistic values and brand knowledge (2018)Materialistic values, brand k…The impact of ethnicity on luxury perception: the case of Singapore’s Generation Y (2016)The impact of ethnicity on lu…Parents' Presumed Persuasion Knowledge of Children's Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load (2016)Parents' Presumed Persuasion …Brand Loyalty: Measurement and Management (1978)An Information Processing Theory of Consumer Choice (1979)A motivation-based shopper typology. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
  • 2025Advances in Consumer Research1,129 cited
  • 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 2000Advertising Attitudes and Advertising Effectiveness471 cited
  • 1979Television and Interpersonal Influences on Adolescent Consumer Learning431 cited
  • 2000Webpage Background and Viewer Attitudes327 cited
  • 2009Sustaining the luxury brand on the Internet304 cited
  • 1987Media, Materialism, and Human Happiness288 cited
  • 1994

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Public Assessment of TV Advertising: Faint Praise and Harsh Criticism
286 cited

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  • 2016Parents' Presumed Persuasion Knowledge of Children's Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load55 cited
  • 2016The impact of ethnicity on luxury perception: the case of Singapore’s Generation Y18 cited
  • 2019Factors Affecting Millennials’ Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study15 cited
  • 2018Materialistic values, brand knowledge and the mass media: Hours spent on the internet predicts materialistic values and brand knowledge13 cited
  • 2022From means to end: Understanding the millennial mind when buying luxury jewelry brands11 cited