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Branding of post‐purchase ancillary products and services
16 references·2 citing·37 second hop
Branding of post‐purchase ancillary products and services (2010)Branding of post‐purchase ancillary produ…Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)Intentions to Use Mobile Serv…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Composite Branding Alliances: An Investigation of Extension and Feedback Effects (1996)Composite Branding Alliances:…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 2005Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons1,292 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 1982Exploring marketing research1,030 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility821 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

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790 cited
  • 1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects661 cited
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    • 2020A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers”19 cited
    • 2023Estimating travellers’ value when purchasing auxiliary services in the airline industry based on the RFM model12 cited