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The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects
16 references·0 citing·48 second hop
The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects (2008)The Role of Product Involvement, Knowledg…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…Knowledge Calibration: What Consumers Know and What They Think They Know (2000)Knowledge Calibration: What C…A Short, Reliable Measure of Subjective Knowledge (1999)A Short, Reliable Measure of …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Consumer Knowledge Assessment (1994)Consumer Knowledge AssessmentThe Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)The Effects of Brand Extensio…Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework (1990)Multiple Processes by which A…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Measuring the Involvement Construct (1985)Measuring the Involvement Con…A Role Theory Perspective on Dyadic Interactions: The Service Encounter (1985)A Role Theory Perspective on …Designing Research for Application (1981)Designing Research for Applic…Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Effects of Prior Knowledge an…Principles of topological psychology. 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References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1936Principles of topological psychology.3,934 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
  • 1990Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework1,999 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 1981Designing Research for Application1,805 cited
  • 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1999A Short, Reliable Measure of Subjective Knowledge862 cited
  • 2000Knowledge Calibration: What Consumers Know and What They Think They Know829 cited
  • 1994Consumer Knowledge Assessment

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801 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
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