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How differing demographic factors impact consumers’ loyalty towards national or international fast food chains
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  • 2005Customer Satisfaction and Stock Prices: High Returns, Low Risk

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735 cited
  • 2006Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework660 cited
  • 2012Identity-based consumer behavior642 cited
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    • 2019The influence of religious orientation on viewers’ loyalty towards satellite TV channels21 cited
    • 2022EXAMINING THE ROLE OF WORD OF MOUTH IN PURCHASE DECISION: AN INSIGHT FROM FASHION STORE9 cited