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The relationship between country‐of‐origin image and brand image as drivers of purchase intentions

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2005The influence of country image structure on consumer evaluations of foreign products671 cited

1996Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context641 cited

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2017Measuring brand image: a systematic review, practical guidance, and future research directions114 cited
2015Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research111 cited
2016“Ours” or “theirs”? Psychological ownership and domestic products preferences96 cited
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2019Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations86 cited
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