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Images of the Contemporary Woman in Advertising in China
16 references·12 citing·44 second hop
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References

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559 cited
  • 1996I'd like to buy the world a coke: Consumptionscapes of the “less affluent world”466 cited
  • Cited by

    • 2011Interpersonal Trust and Platform Credibility in a Chinese Multibrand Online Community125 cited
    • 2020Do Gen Zs feel happy about their first job? A cultural values perspective from the hospitality and tourism industry55 cited
    • 2014Chinese advertising practitioners’ conceptualisation of gender representation38 cited
    • 2008Effects of superstitious beliefs on consumer novelty seeking and independent judgment making: Evidence from China30 cited
    • 2011An Analysis of Nudity in Chinese Magazine Advertising: Examining Gender, Racial and Brand Differences29 cited
    • 2012Advertising Research in the Post-WTO Decade in China27 cited
    • 2023Multimodal intertextuality and persuasion in advertising discourse23 cited
    • 2009Little Emperors grown up: a case study of cosmetic usage15 cited
    • 2019Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising14 cited
    • 2018Deal proneness and national culture: evidence from the USA, Thailand and Kenya12 cited
    • 2012Greener on the Other Side? A Comparative Content Analysis of Environmental Claims in Magazine Advertisements in China and the United States11 cited
    • 2020The influence of personality and social traits on the importance of brand design of luxury brands and brand loyalty10 cited