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Innovative mobile marketing via smartphones
16 references·16 citing·46 second hopsampled
Innovative mobile marketing via smartphones (2012)Innovative mobile marketing via smartphon…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010)Mobile Marketing in the Retai…Mobile Marketing: A Synthesis and Prognosis (2009)Mobile Marketing: A Synthesis…Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study (2005)Driving consumer acceptance o…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…Empirical testing of a model of online store atmospherics and shopper responses (2003)Empirical testing of a model …Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)Use of partial least squares …Mass customization: The new frontier in business competition (1999)Mass customization: The new f…Building consumer trust online (1999)Building consumer trust onlineThe effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Frontiers of Electronic Commerce (1996)Frontiers of Electronic Comme…Exploratory consumer buying behavior: Conceptualization and measurement (1996)Exploratory consumer buying b…An Integrative Model Of Organizational Trust (1995)An Integrative Model Of Organ…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities (2024)Understanding the switching i…Promoting tourism business through digital marketing in the new normal era: a sustainable approach (2022)Promoting tourism business th…Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail (2020)Exploring customers’ likeline…Impact of Digital Marketing on Consumers' Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education (2019)Impact of Digital Marketing o…Determinants of the intention of smartphone usage by mobile internet users for m-services (2018)Determinants of the intention…Are you technologically prepared for mobile shopping? (2018)Are you technologically prepa…The importance of aesthetics on customers’ intentions to purchase smartphones (2017)The importance of aesthetics …Sport fans in a “smart sport” (SS) age: drivers of smartphone use for sport consumption (2017)Sport fans in a “smart sport”…Roles of self-monitoring, fashion involvement and technology readiness in an individual’s propensity to use mobile shopping (2017)Roles of self-monitoring, fas…Have you chosen your request? Analysis of online food delivery companies in Brazil (2017)Have you chosen your request?…Curbing electronic shopper perceived opportunism and encouraging trust (2017)Curbing electronic shopper pe…Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories (2016)Animated logos in mobile mark…Does employee performance affect customer loyalty in pharmacy services? (2015)Does employee performance aff…Consumer confusion proneness: insights from a developing economy (2014)Consumer confusion proneness:…Consumer attitudes towards mobile marketing in the smart phone era (2013)Consumer attitudes towards mo…Airlines, apps, and business travel: a critical examination (2013)Airlines, apps, and business …Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Testing Structural Equation Models. 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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1995An Integrative Model Of Organizational Trust15,026 cited
  • 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies7,307 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1999Mass customization: The new frontier in business competition2,322 cited
  • 1999Building consumer trust online2,131 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 2003Empirical testing of a model of online store atmospherics and shopper responses1,282 cited
  • 1996Frontiers of Electronic Commerce977 cited
  • 2005Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study863 cited
  • 1996Exploratory consumer buying behavior: Conceptualization and measurement586 cited
  • 2010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues579 cited
  • 2004

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Diffusion and success factors of mobile marketing
509 cited
  • 2009Mobile Marketing: A Synthesis and Prognosis484 cited
  • Cited by

    • 2017Have you chosen your request? Analysis of online food delivery companies in Brazil251 cited
    • 2013Consumer attitudes towards mobile marketing in the smart phone era224 cited
    • 2022Promoting tourism business through digital marketing in the new normal era: a sustainable approach160 cited
    • 2017The importance of aesthetics on customers’ intentions to purchase smartphones89 cited
    • 2015Does employee performance affect customer loyalty in pharmacy services?49 cited
    • 2013Airlines, apps, and business travel: a critical examination38 cited
    • 2017Sport fans in a “smart sport” (SS) age: drivers of smartphone use for sport consumption37 cited
    • 2017Roles of self-monitoring, fashion involvement and technology readiness in an individual’s propensity to use mobile shopping35 cited
    • 2018Determinants of the intention of smartphone usage by mobile internet users for m-services35 cited
    • 2014Consumer confusion proneness: insights from a developing economy33 cited
    • 2024Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities32 cited
    • 2016Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories32 cited
    • 2017Curbing electronic shopper perceived opportunism and encouraging trust29 cited
    • 2018Are you technologically prepared for mobile shopping?28 cited
    • 2020Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail28 cited
    • 2019Impact of Digital Marketing on Consumers' Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education27 cited