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Shopper marketing: a literature review
16 references·2 citing·48 second hop
Shopper marketing: a literature review (2014)Shopper marketing: a literature reviewThe Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase (2013)The Influence of Disorganized…The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies (2013)The Effect of In-Store Travel…Impact of store environment on impulse buying behavior (2013)Impact of store environment o…Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking (2013)Deconstructing the “First Mom…Innovations in Shopper Marketing: Current Insights and Future Research Issues (2011)Innovations in Shopper Market…From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying (2010)From Point of Purchase to Pat…The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making (2009)The Interplay among Category …Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…An exploratory look at supermarket shopping paths (2005)An exploratory look at superm…Linking Retail Strategy, Atmospheric Design and Shopping Behaviour (2002)Linking Retail Strategy, Atmo…The Effects of Store Environment on Shopping Behaviors: a Critical Review (2001)The Effects of Store Environm…Atmospheric Effects on Shopping Behavior (2000)Atmospheric Effects on Shoppi…The Influence of Store Environment on Quality Inferences and Store Image (1994)The Influence of Store Enviro…Store atmosphere and purchasing behavior (1994)Store atmosphere and purchasi…A Two-State Model of Purchase Incidence and Brand Choice (1991)A Two-State Model of Purchase…Shopping trip behavior: An empirical investigation (1989)Shopping trip behavior: An em…Consumer responses to shopper solutions in service settings (2020)Consumer responses to shopper…Using Mobile Applications: A Model of Technology Adoption in the Grocery Setting (2019)Using Mobile Applications: A …Atmospherics as a Marketing Tool (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers (2010)Human Problem Solving (1972)Specification Tests in Econometrics (1978)The Buying Impulse (1987)Estimating Demand for Mobile Applications in the New Economy (2014)The role of digital and social media marketing in consumer behavior (2015)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)A measure of service quality for retail stores: Scale development and validation (1996)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)Challenges and Opportunities in Multichannel Customer Management (2006)Multichannel customer management: Understanding the research-shopper phenomenon (2007)Innovations in Retail Pricing and Promotions (2011)Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues (2016)The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping (1989)Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior (2009)Measuring the Effect of Queues on Customer Purchases (2013)An Information Processing Theory of Consumer Choice (1979)Econometric Models of Probabilistic Choice (1981)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments (1992)The Long-Term Impact of Promotions on Consumer Stockpiling Behavior (1998)The Impact of Brand Extension Introduction on Choice (2001)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors (2014)Online reviews and impulse buying behavior: the role of browsing and impulsiveness (2018)Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales (2018)Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice (1998)If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 (2011)Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics (2013)Advances in Consumer Research (2025)The Price Knowledge and Search of Supermarket Shoppers (1990)Handbook of consumer behavior (1991)Impulse buying: Modeling its precursors (1998)Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011)Branding the brain: A critical review and outlook (2012)Attention and choice: A review on eye movements in decision making (2013)
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References

  • 2000Atmospheric Effects on Shopping Behavior1,921 cited
  • 1994Store atmosphere and purchasing behavior1,649 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 2009The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making529 cited
  • 2011Innovations in Shopper Marketing: Current Insights and Future Research Issues442 cited
  • 2013Impact of store environment on impulse buying behavior425 cited
  • 2005An exploratory look at supermarket shopping paths387 cited
  • 2013The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies351 cited
  • 1991A Two-State Model of Purchase Incidence and Brand Choice297 cited
  • 2002Linking Retail Strategy, Atmospheric Design and Shopping Behaviour293 cited
  • 1989Shopping trip behavior: An empirical investigation241 cited
  • 2010From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying194 cited
  • 2013Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

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136 cited
  • 2001The Effects of Store Environment on Shopping Behaviors: a Critical Review125 cited
  • 2013The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase110 cited
  • Cited by

    • 2020Consumer responses to shopper solutions in service settings10 cited
    • 2019Using Mobile Applications: A Model of Technology Adoption in the Grocery Setting8 cited