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Marketing Strategy: A Decision Focused Approach
0 references·16 citing·53 second hop
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  • 2010The influence of dynamic capability on performance in the high technology industry: The moderating roles of governance and competitive posture43 cited
  • 2007Structure in product line management: The role of formalization in service elimination decisions42 cited
  • 2014Using service logic to redefine exchange in terms of customer and supplier participation42 cited
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  • 2006The effects of customer service management on business performance in Malaysian banking industry: an empirical analysis31 cited
  • 2021El proceso de posicionamiento en el marketing: pasos y etapas30 cited

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  • 2016Marketing Strategies Of Small Craft Producers In South Africa: Practices And Challenges25 cited
  • 2011Attitude towards materialism in sport and materialism tendencies amongst black Generation Y students21 cited
  • 2017Marketing strategy of internet-banking service based on perceptions of service quality in Vietnam19 cited