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Attention Battle; the Abilities of Brand, Visual, and Text Characteristics of the Ad to Draw Attention versus the Diverting Power of the Direct Magazine Context
16 references·0 citing·45 second hop
Attention Battle; the Abilities of Brand, Visual, and Text Characteristics of the Ad to Draw Attention versus the Diverting Power of the Direct Magazine Context (2011)Attention Battle; the Abilities of Brand,…The use of eye movements in the study of multimedia learning (2009)The use of eye movements in t…Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis (2009)Sales Effects of Attention to…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (2002)Breaking Through the Clutter:…Visual Attention to Advertising: A Segment‐Level Analysis (1997)Visual Attention to Advertisi…Consumer Eye Movement Patterns on Yellow Pages Advertising (1997)Consumer Eye Movement Pattern…Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach (1997)Assessing the Use and Impact …Visual Attention and Eye Movement Control During Reading and Picture Viewing (1992)Visual Attention and Eye Move…The Impact of Humor in Advertising: A Review (1992)The Impact of Humor in Advert…Context Effects on Recall and Recognition of Magazine Advertisements (1992)Context Effects on Recall and…A Better Advertising Planning Grid (1991)A Better Advertising Planning…The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions (1990)The Effects of Comparative Ad…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Effects of Humor on Attention in Magazine Advertising (1982)The Effects of Humor on Atten…Current issues and research in advertising (1978)Current issues and research i…Statistical principles in experimental design. 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References

  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
  • 1978Current issues and research in advertising940 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • 1992The Impact of Humor in Advertising: A Review532 cited
  • 2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory452 cited
  • 1997Consumer Eye Movement Patterns on Yellow Pages Advertising386 cited
  • 1991A Better Advertising Planning Grid310 cited
  • 1997Visual Attention to Advertising: A Segment‐Level Analysis284 cited
  • 1990The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions275 cited
  • 2009The use of eye movements in the study of multimedia learning252 cited
  • 2009Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis219 cited
  • 1992Visual Attention and Eye Movement Control During Reading and Picture Viewing208 cited
  • 1992Context Effects on Recall and Recognition of Magazine Advertisements179 cited
  • 1997

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Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach
176 cited
  • 1982The Effects of Humor on Attention in Magazine Advertising168 cited
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