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Examining the relationship between branding and customers’ attitudes toward banking services
16 references·3 citing·33 second hop
Examining the relationship between branding and customers’ attitudes toward banking services (2014)Examining the relationship between brandi…Understanding e-learning continuance intention: An extension of the Technology Acceptance Model (2006)Understanding e-learning cont…Principles and practice of structural equation modeling, 2nd ed. (2005)Principles and practice of st…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)Perceived Behavioral Control,…The Effect of Brand Attitude and Brand Image on Brand Equity (2001)The Effect of Brand Attitude …An examination of the relationship between service quality, customer satisfaction, and store loyalty (2000)An examination of the relatio…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Building Strong Brands (1995)Building Strong BrandsCustomer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Attitudes and Attitude Change (1993)Attitudes and Attitude ChangeThe theory of planned behavior (1991)The theory of planned behaviorEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…Modeling brand experience and brand equity association in the banking industry: mediating role of brand identification, attachment and engagement (2024)Modeling brand experience and…Promoting Customer Loyalty and Satisfaction in Financial Institutions through Technology Integration: The Roles of Service Quality, Awareness, and Perceptions (2021)Promoting Customer Loyalty an…Brand familiarity vs profit-sharing rate: which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank? (2021)Brand familiarity vs profit-s…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-Efficacy: The Exercise of Control (1999)Theory of reasoned action, theory of planned behavior, and the integrated behavioral model (2008)The dragons of inaction: Psychological barriers that limit climate change mitigation and adaptation. (2011)The Influence of Attitudes on Behavior (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A Brief Guide to Structural Equation Modeling (2006)Scale Development Research (2006)Preliminary Psychometric Properties of the Acceptance and Action Questionnaire–II: A Revised Measure of Psychological Inflexibility and Experiential Avoidance (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
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  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
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  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
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  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
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  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
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  • 2000An examination of the relationship between service quality, customer satisfaction, and store loyalty

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833 cited
  • 2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited
  • Cited by

    • 2021Promoting Customer Loyalty and Satisfaction in Financial Institutions through Technology Integration: The Roles of Service Quality, Awareness, and Perceptions22 cited
    • 2021Brand familiarity vs profit-sharing rate: which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank?18 cited
    • 2024Modeling brand experience and brand equity association in the banking industry: mediating role of brand identification, attachment and engagement10 cited