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Buy four get 30% off: how consumers respond to missing a quantity discount
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Buy four get 30% off: how consumers respond to missing a quantity discount (2015)Buy four get 30% off: how consumers respo…Modeling Choice Among Assortments (2026)Modeling Choice Among Assortm…The Influence of a Mere Social Presence in a Retail Context (2005)The Influence of a Mere Socia…When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice (2003)When More Is Less and Less Is…The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…An Anchoring and Adjustment Model of Purchase Quantity Decisions (1998)An Anchoring and Adjustment M…When less is more: Counterfactual thinking and satisfaction among Olympic medalists. (1995)When less is more: Counterfac…When less is more: Counterfactual thinking and satisfaction among Olympic medalists. (1995)When less is more: Counterfac…The Easy Path From Many To Much: the Numerosity Heuristic (1994)The Easy Path From Many To Mu…Reasons for Framing Effects (1993)Reasons for Framing EffectsLoss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Loss Aversion in Riskless Cho…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Norm theory: Comparing reality to its alternatives. (1986)Norm theory: Comparing realit…An attributional theory of achievement motivation and emotion. (1985)An attributional theory of ac…Consumer Reactions to Product Failure: An Attributional Approach (1984)Consumer Reactions to Product…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …An Inventory for Measuring Depression (1961)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Well-being : the foundations of hedonic psychology (1999)Core affect and the psychological construction of emotion. (2003)Generalized expectancies for internal versus external control of reinforcement. (1966)Psychological stress and the coping process (1966)Learned helplessness in humans: Critique and reformulation. 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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1985An attributional theory of achievement motivation and emotion.7,833 cited
  • 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
  • 1986Norm theory: Comparing reality to its alternatives.3,027 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1984Consumer Reactions to Product Failure: An Attributional Approach1,353 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
  • 2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice673 cited
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  • 1998An Anchoring and Adjustment Model of Purchase Quantity Decisions439 cited
  • 1993Reasons for Framing Effects400 cited
  • 1995When less is more: Counterfactual thinking and satisfaction among Olympic medalists.374 cited
  • 1995When less is more: Counterfactual thinking and satisfaction among Olympic medalists.369 cited
  • 2026Modeling Choice Among Assortments

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321 cited
  • 1994The Easy Path From Many To Much: the Numerosity Heuristic319 cited
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