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Advertiser's Relative Reliance on Collectivism-Individualism Appeals
13 references·1 citing·38 second hop
Advertiser's Relative Reliance on Collectivism-Individualism Appeals (1997)Advertiser's Relative Reliance on Collect…U.S. Multinationals' Compensation Strategies for Local Management: Cross-Cultural Implications (1993)U.S. Multinationals' Compensa…The effect of cultural differences in perceptions of transactions costs on national differences in the preference for international joint ventures (1993)The effect of cultural differ…Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Identifying Global and Cultur…The Influence of Culture on Budget Control Practices in the USA and Japan: An Empirical Study (1992)The Influence of Culture on B…The cross-cultural generalizability of the relation between participation, budget emphasis and job related attitudes (1992)The cross-cultural generaliza…Distribution Channel Relationships in Diverse Cultures (1991)Distribution Channel Relation…Can Advertising be Standardized Among Similar Countries? 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References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1988The Effect of National Culture on the Choice of Entry Mode6,253 cited
  • 1951Toward a General Theory of Action2,566 cited
  • 1969Beliefs, Attitudes, and Values.1,835 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1993Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis350 cited
  • 1992The cross-cultural generalizability of the relation between participation, budget emphasis and job related attitudes258 cited
  • 1992The Influence of Culture on Budget Control Practices in the USA and Japan: An Empirical Study149 cited
  • 1991Distribution Channel Relationships in Diverse Cultures114 cited
  • 1991Can Advertising be Standardized Among Similar Countries? A Cluster-Based Analysis55 cited
  • 1993U.S. Multinationals' Compensation Strategies for Local Management: Cross-Cultural Implications46 cited
  • 1993The effect of cultural differences in perceptions of transactions costs on national differences in the preference for international joint ventures35 cited

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  • 2016Consumers' Perception towards Corporate Social Responsibility and Repurchase Intention: A Study of Consumer Industry in Vietnam

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23 cited