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Management in Marketing Channels · Study

BookManagement in Marketing Channels

Donald J. Bowersox1981

Book1981

Management in Marketing Channels

Donald J. Bowersox

63 citations·0/0 files stored

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Supply Chain and Inventory Management Marketing and Advertising Strategies Quality and Supply Management

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2005The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances 2007The Impact of Electronic Reverse Auctions on Supplier Performance: The Mediating Role of Relationship Variables 2010The Critical Role of Relationship Quality in Small- and Medium-Sized Enterprise Internationalization 1981Co‐operation in Channels of Distribution: Physical Distribution Leads the Way 1997Relations inter-organisationnelles dans les canaux de distribution: les dimensions logistiques 2005The allocation of specific assets, relationship duration, and contractual coordination in buyer–seller relationships 1987Vertical quasi‐integration revisited: The role of power 1990Quick response retail technology: integration and performance measurement

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Year1981

Typebook

Published1981-06-01

Languageen

Citations63

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ShelfSupply Chain and Inventory Management

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openalex_workW1583409282

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